Privacy Policy

Alorte operates this website and online store, together with the information, content, functionality, tools, products, and services available through them, to offer our customers a curated shopping experience (collectively, the “Services”). Our store is powered by Shopify, whose platform allows us to make these Services available to you.

This Privacy Policy explains the ways in which we collect, process, use, and disclose your personal information when you access or use our Services, complete a purchase or another transaction, or otherwise communicate or interact with us.

If any provision of our Terms of Service conflicts with this Privacy Policy regarding the collection, handling, processing, or disclosure of your personal information, the provisions of this Privacy Policy will apply.

Please take the time to review this Privacy Policy carefully. When you access or use any part of the Services, you acknowledge that you have reviewed this Privacy Policy and understand the ways your information may be collected, used, and disclosed as explained below.

Personal Information We Collect or Process

When this Privacy Policy refers to “personal information,” we mean information that identifies you or another individual, or information that can reasonably be associated with you or another person.

Personal information does not include information collected anonymously or information that has been de-identified in a manner that prevents it from identifying or reasonably being connected to an individual.

Depending on the way you use or interact with our Services, your location, and what applicable laws permit or require, we may collect or process the following types of personal information, as well as inferences that may be derived from such information:

• Contact information, such as your name, residential or mailing address, billing address, delivery address, telephone number, and email address.
• Financial information, such as credit or debit card details, financial account numbers and information, payment-card information, transaction information, your chosen payment method, payment confirmations, and other information associated with payments.
• Account information, which may include your username, password, security questions, account preferences, and settings.
• Transaction information, including products you browse, place in your shopping cart, save to a wishlist, purchase, return, exchange, or cancel, as well as information about previous transactions.
• Communications with Alorte, including information you provide when communicating with us, such as details included in a customer-service or support request.
• Device information, including details relating to the device, browser, or network connection you use, your IP address, and other unique identifiers.
• Usage information, including details about how you access, navigate, and interact with the Services and when those interactions occur.

Personal Information Sources

We may obtain personal information from several different sources, including:

• Directly from you, such as when you register an account, access or use the Services, contact us, make a purchase, or otherwise voluntarily provide personal information to us.
• Automatically through our Services, including information collected from your device when you visit our website or use our products or Services, as well as information collected using cookies and similar technologies.
• From service providers, including companies we engage to provide technology or other services and that collect or process personal information for us or on our behalf.
• From business partners and other third parties from whom we may lawfully receive information.

How We Use Your Personal Information

The purposes for which we use personal information depend on how you interact with Alorte and which of our Services you use. We may use your information for the following purposes:

• Providing, personalizing, and improving the Services. We may process your personal information to make our Services available to you and to fulfill our contractual obligations. This includes processing payments, completing and fulfilling orders, remembering your preferences and products that interest you, providing account-related notifications, handling purchases, returns, exchanges, and other transactions, establishing and maintaining your account, arranging delivery, assisting with returns or exchanges, enabling you to submit reviews, and personalizing your shopping experience, including recommending products related to previous purchases. We may also use this information to further customize, develop, and improve the Services.
• Marketing and advertising. We may process your personal information for advertising, promotional, and marketing purposes. For example, we may send promotional or advertising communications through email, text message, or postal mail and display advertisements for products or services through our Services or other websites. These advertisements may be personalized using information about products you previously purchased, placed in your cart, or other activities associated with your use of the Services.
• Security and fraud prevention. We may use personal information to verify your account, maintain a secure shopping and payment environment, identify, investigate, prevent, or respond to suspected fraudulent, unlawful, unsafe, or malicious conduct, protect public safety, and maintain the security of our Services. If you register an account through our Services, you are responsible for protecting your login credentials. We strongly recommend that you do not disclose your username, password, or other account-access information to another person.
• Communicating with you. We may use your personal information to respond to your questions, provide customer support, communicate effectively with you, deliver our Services, and maintain our ongoing business relationship with you.
• Legal purposes. We may process personal information when necessary to comply with applicable laws or respond to valid legal procedures and requests, including those received from government authorities or law-enforcement agencies. We may also use information when investigating or participating in civil discovery, anticipated or ongoing litigation, or other contested legal proceedings, and when investigating or enforcing suspected violations of our policies or terms.

How We Disclose Personal Information

Under certain circumstances, we may share or disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy.

Such circumstances may include:

• Sharing information with Shopify, service providers, vendors, and other third parties that provide services for us or on our behalf, including information-technology management, payment processing, data analytics, customer service, cloud-storage services, order fulfillment, and shipping.
• Sharing information with business and marketing partners that assist us with advertising and marketing activities. For example, we use Shopify to help provide personalized advertising through third-party services based on your online interactions across different merchants and websites. Our business and marketing partners process information in accordance with their respective privacy notices. Depending on your place of residence, you may have the right to instruct us not to share certain information for targeted advertising or marketing based on your online activities across different merchants and websites.
• Sharing information when you instruct us, ask us, or otherwise provide consent for particular information to be disclosed to another party, such as when information must be provided to deliver a product to you or when you choose to interact with social-media widgets or login integrations.
• Sharing information with our affiliates or other entities within our corporate group.
• Disclosing information in relation to business or legal circumstances, including a merger, bankruptcy, or other business transaction; complying with legal obligations, subpoenas, search warrants, or similar lawful requests; enforcing applicable policies or Terms of Service; or protecting and defending our Services, our rights, or the rights of customers, users, or other individuals.

Relationship with Shopify

Our Services are hosted through Shopify. Shopify collects and processes certain personal information regarding your access to and interaction with the Services so that it can provide and improve those Services.

Information you submit through the Services will be transferred to and shared with Shopify and may also be shared with third parties located in countries other than your country of residence when necessary to provide and improve the Services.

To help us operate, protect, develop, and improve our business, we also use certain enhanced Shopify features that incorporate information obtained from your interactions with our store, other merchants, and Shopify.

In providing these enhanced features, Shopify may process personal information concerning your interactions with Alorte, interactions with other merchants, and your interactions with Shopify.

For these particular processing activities, Shopify is responsible for processing your personal information, including responding to requests you make to exercise applicable rights regarding Shopify's use of that information.

For additional information about Shopify's handling of personal information and the privacy rights that may be available to you, please review the Shopify Consumer Privacy Policy. Depending on your location, you may also be able to exercise certain privacy rights through the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may contain links directing you to websites, services, or other online platforms operated by third parties.

When you follow a link to a website that is neither affiliated with nor controlled by Alorte, you should carefully review that website's privacy practices, security policies, terms, and other applicable conditions.

We do not guarantee and are not responsible for the privacy practices or security of third-party websites, nor do we guarantee the accuracy, completeness, or reliability of information provided through those websites.

Information that you choose to disclose through public or semi-public spaces, including information posted on third-party social-media platforms, may be accessible to other users of our Services and/or users of those third-party platforms, and we cannot control how such information may subsequently be used by us or another party.

The presence of a third-party link within our Services does not, by itself, indicate that Alorte endorses the third-party platform, its content, or its owners or operators unless such an endorsement is specifically stated through the Services.

Children's Data

Our Services are not designed or intended for use by children, and we do not intentionally collect personal information belonging to children who are below the age of majority applicable in their jurisdiction.

If you are a parent or legal guardian and believe that your child has submitted personal information to us, you may contact us using the information provided below to request deletion of that information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share,” as those terms are defined under applicable law, personal information belonging to individuals younger than 16 years old.

Security and Retention of Your Information

Please understand that no security system or safeguard can provide absolute or impenetrable protection, and therefore we cannot promise or guarantee complete security.

Information transmitted to us may also be vulnerable while it is being sent. For this reason, we recommend avoiding unsecured communication methods when sending sensitive or confidential information to us.

The amount of time we retain personal information varies depending on several considerations. These may include whether the information remains necessary to administer your account, provide the Services, meet legal or regulatory obligations, resolve disputes, or enforce contracts, policies, or other applicable agreements.

Your Rights and Choices

Depending on the jurisdiction in which you reside, you may be entitled to some or all of the privacy rights described below.

These rights are not unlimited and may only apply under particular circumstances. Where permitted by applicable law, there may also be situations in which we are entitled to decline a request.

• Right to access or know. You may have the right to ask for access to the personal information that we maintain about you.
• Right to delete. You may have the right to request deletion of personal information that we hold about you.
• Right to correct. You may be entitled to ask us to correct personal information about you that is inaccurate.
• Right to portability. Under certain circumstances and subject to applicable exceptions, you may have the right to obtain a copy of personal information we maintain about you and request that it be transferred to another party.
• Managing communication preferences. We may send promotional communications to you by email. You can stop receiving promotional emails at any time by selecting the unsubscribe option included in those communications. Even after you unsubscribe from promotional messages, we may continue sending non-promotional communications that are necessary for matters such as your account or orders.

You may exercise applicable privacy rights through the options made available within the Services or by contacting us using the contact information provided below.

For more information regarding Shopify's processing of your personal information and any privacy rights available to you in connection with information processed by Shopify, you may visit the Shopify Privacy Portal.

Exercising your privacy rights will not result in discrimination by Alorte.

Where permitted or required by applicable law, we may need to confirm your identity before completing a privacy request.

Applicable laws may also permit you to appoint an authorized agent to submit a privacy-rights request on your behalf. Before processing a request submitted by an agent, we will require evidence demonstrating that you have authorized that person to act for you, and we may also ask you to verify your identity directly with us.

We will respond to valid privacy requests within the timeframe required by applicable law.

Complaints

If you have concerns or complaints regarding the manner in which Alorte collects or processes your personal information, please contact us using the contact information provided below.

Depending on your jurisdiction, you may also have the right to appeal a decision we make by contacting us through the details below or to submit a complaint directly to the appropriate local data-protection authority.

International Transfers

Your personal information may be transferred, processed, and stored in a country other than the country in which you reside.

When personal information is transferred outside the European Economic Area or the United Kingdom, we will rely on recognized mechanisms for international data transfers, such as the European Commission's Standard Contractual Clauses or equivalent contractual safeguards issued by the appropriate authority in the United Kingdom, as applicable.

These mechanisms may not be required where the information is transferred to a country that has officially been recognized as providing an adequate level of data protection.

Changes to This Privacy Policy

We may revise this Privacy Policy periodically, including when necessary to reflect changes in our privacy practices or for operational, regulatory, or legal purposes.

When this policy is revised, we will publish the updated version on our website, revise the “Last updated” date, and provide any additional notice required under applicable law.

Contact Information

If you have questions about this Privacy Policy, your personal information, or your privacy rights, you may contact us using the details below.

Store Name: Alorte
Website: Alorte.com
Email: team@alorte.com

Customer Support Hours:
Monday – Friday, 9:00 AM – 5:00 PM (PST)

We aim to provide a response to all inquiries within 1–2 business days.